PRAÇA 7
ARQUITETURA, COMUNICAÇÃO, DESIGN
Customer:
Praça 7 Winebar
Architectural design, visual identity and brand experience for Praça 7 Winebar
Year:
2022
We took on the challenge of creating a brand and environment that exist to simplify wine. Praça 7 winebar is a space for consumption, sales and learning about the world of wine, and our multidisciplinary team developed an immersive brand experience in this universe.
To deliver a consistent experience, we took on the design of the visual identity, architecture and application of the brand in the space and this is the result: a relaxed wine bar that honors the square's mascot, the caramel-colored mutt Zé.
We took on the existing materials and, with a specific and economical intervention, moved the bar and kitchen to an island that faces all the bar's spaces: indoor lounge, balcony with deck and outdoor area. The idea behind Praça 7 is to simplify wine consumption, which is why we brought a more street aesthetic with raw finishes and bleachers to the outdoor area.
Project technical sheet:
Architect in charge: Joana Pacheco
Assistant architect: Cecilia Villela
Project designer: Camila Ho
Photos: AVI and Cecilia Villela
Construction: @zkconstrutora