PARTILHEI!
ARQUITETURA, COMUNICAÇÃO, DESIGN
Customer:
Partilhei
Brand building, experience, activation and launch at the Queremos festival and social media management.
Year:
2022
Partilhei is a ticket sharing app that came to Esfera Juá as a well-structured idea to operate, but without any branding work.
Our multidisciplinary team worked for 1 year on essential pillars to build a consistent brand, going through all modules of our branding methodology: strategy, territory, verbal universe, visual universe, experience and communication.
With all these components, it was time to launch: an on and offline brand activation project that included an activation structure at the festival to raise awareness and brand exposure, sending press kits, influencer marketing, audiovisual production and, of course, social media.
In this way, we combined strategy, culture and creativity with our multidisciplinary expertise to deliver a consistent experience and bring a brand to life.
Project technical sheet:
Responsible designer: Camila Ho
Assistant designer: Gustavo Senna
Social Media: Ana Luiza Guimarães
Creative direction: Raquel Abrantes and Amanda Senna
Architecture: Joana Pacheco, Amanda Senna and Cecília Vilela