MUSA COSMETICS
COMUNICAÇÃO, DESIGN
Customer:
Muse cosmetics
Brand reconstruction project with repositioning, strategy, tone of voice and visual identity for Musa Cosméticos
Year:
2022
Managing a brand's online presence, especially as Musa Cosméticos proposes an intense dialogue with its community and consumers, is a strategic challenge that relies on in-depth knowledge and the production of content targeted at the niche.
We boosted the brand through brand reconstruction: strategy, tone of voice and aesthetics were our allies in the process that began with the brand repositioning.
The result is a growing brand awareness along with its user and follower base. We generate impact through consistency and strategic planning focused on lifestyle.
Project technical sheet:
Brand reconstruction:
Branding strategy: Raquel Abrantes
Brand project designer: Camila Ho
Brand management and packaging project
Supervision: Amanda Senna
Project manager: Bruna Moll
Social media: Ana Luiza Guimarães
Designers in charge: Gustavo Senna and Fernanda Daemon