ARENA JOCKEY 2024
ARQUITETURA, COMUNICAÇÃO, DESIGN
Customer:
Kappamakki and FourEven
From the initial concept to the final delivery, we developed the visual identity, scenography and branding project for Arena Jockey.
Year:
2024
In a multidisciplinary way, we create customized solutions that interact from digital communication to the arena's posters. A delivery that unites Rio's bossa nova and presents the largest temporary concert venue in the south zone of Rio, with views of great postcards of Rio de Janeiro.
For the second consecutive year, Esfera JUÁ has been invited to create the entire visual and scenographic identity of Arena Jockey, the biggest event of the Rio summer, which will bring together names such as Ney Matogrosso, Seu Jorge, Pretinho da Serrinha, totaling 30 attractions at the Jockey Club of Rio de Janeiro in the months of November and December.
Project technical sheet:
Creative direction and supervision of brand and set design: Amanda Senna
Creative direction and architectural supervision: Joana Pacheco
Architectural manager: Cecilia Vilela
Communication and design manager: Bruna Moll
Architect: Clara Caroli
Designer in charge: Isadora Pacini
Illustrations: Caio Wilbert, Fernanda Daemon, Pedro Nithack and Bruna Manarelli
Photographs: Landau and Bruno Ryfer